“...In its performance, advertising is not a soloist. It is a member of an ensemble of all those activities that can be classified under the general head of marketing, and it must do its part in harmony with them if the end result is to be good.”
（６５）如果事实支持你，而你也相信自己，在一路为创意而战的途中，绝少会败下阵来。
“If you have the facts on your side and honest conviction in your heart, your rarely lose by fighting for your idea all the way.”